E-Mail Campaign Manager

We are seeking a Senior  Email Campaign specialist to lead strategy, execution, and optimization of high-impact email campaigns. This role requires deep  marketing expertise, strong analytical skills, and the ability to drive measurable business outcomes such as MQLs, pipeline, and conversions.

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Key Responsibilities

• Own and execute end-to-end  email campaign strategy
• Define audience segmentation, ICP targeting, and messaging frameworks
• Lead email copy, personalization strategy, and content optimization
• Plan and manage:
  • Campaign calendars
  • Multi-touch nurture programs
  • Drip and automation workflows
• Analyze advanced performance metrics:
  • CTR
  • Conversion rates
  • MQL attribution
  • Deliverability and inbox placement
• Optimize campaigns based on data, benchmarks, and testing insights
• Lead A/B and multivariate testing initiatives
• Ensure high deliverability through best practices in:
  • List hygiene
  • Domain reputation
  • IP management
  • Compliance
• Guide and mentor junior email marketing team members
• Own reporting, dashboards, and campaign performance reviews
• Monitor competitive landscape and industry benchmarks
• Recommend strategic improvements to scale campaign performance

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Requirements

• 5+ years of experience in  email marketing
• Proven track record of driving MQLs and conversions via email
• Strong expertise in marketing automation platforms
  (HubSpot, Pardot, Marketo, etc.)
• Advanced knowledge of email deliverability and compliance
• Experience with lead scoring, CRM integration, and attribution models
• Strong analytical and decision-making ability
• Proficiency in HTML/CSS for email customization (preferred)
• Strong understanding of  buyer journeys and lifecycle marketing

Shift : Night Shift

Mode : Onsite (Work From Office)

Location : Bengaluru